OUR ORIGIN

The Story Behind Active Sunglasses for Anyone

In 2015, goodra was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodra was born. BOOM. Problem solved. You’re welcome.

WHAT SETS US APART

How goodra is Changing the Active Eyewear Game

Our Product

Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)

Our Content

Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.

Our Culture

We exist to give you permission to be unabashedly yourself… unless you’re an asshole.

CULTURE goodra PODCAST

BEHIND-THE-SHADES LOOK INTO ALL THINGS goodra

The CULTURE goodra Podcast gives you an in-depth look into the goodra-verse. Although it may seem like we slam margaritas all day– we don’t. We work even harder than we play and we’re always evolving based on what we learn. Each week, goodra CEO Stephen Lease and Head of Learning and Development Shaun Tinney bring you a topic or guest that will show you how we grew a thriving startup that puts people first (and how we f*cked up along the way so you can avoid it.)

ORIGIN STORIES

Every pair of sunnies has a story

Ever wonder where names like Nessy’s Midnight Orgy or Whiskey Shots with Satan come from? Well, you’re in luck!!! Every pair of goodra sunglasses has its very own origin story on our blog goodraTIMES. Get the dirty deets behind some of your favorite pairs now…

As an independent pre-owned boutique, we specialize in sourcing authentic goodra sunglasses and surplus stock. Since we are not an authorized retailer for the brand, we are able to pass these highly attractive savings directly on to you!